Something new, built from the same roots. MVDNC is a lifestyle extension of Move Dance, designed to bring dance beyond the studio.

  • I was tasked with creating a modern, clean brand identity for a new athleisure and lifestyle line, distinct from the current branding. The focus is on a refined, low-profile logo that integrates seamlessly into garments, offering a subtle, premium finish.

  • Included a comprehensive design deck, logo explorations, mockups, final logo files, and production-ready artwork for application across merchandise.

  • Move Dance - 2026

Black and white logo of the letters MVDNG in a bold, modern font.
Close-up of tan pants with a small logo that reads 'MVDNC' near the pocket.
A woman in black athletic shorts and a black hoodie with 'MVDNC' printed on the back, holding a silver water bottle.
Black tote bag with white text reading 'MAVDNC' on a white background.
Light pink reusable water bottle with silver cap and pink handle, with the brand name 'MVDC' vertically embossed on the front.
A person holding a pink bag with the text "MVDC" on it and a repeating pattern of the same text in the background.
Side view of a woman with braided hair, wearing a black headband and small gold hoop earrings, against a gray background.
A woman with shoulder-length curly brown hair wearing a black athletic tank top and matching black leggings, standing against a plain white wall.
Close-up of a woman with tan skin, dark hair pulled back, wearing a brown hoodie and pearl earring, gazing at the camera.
A clothing tag with the brand name 'MANIDNQ' attached to beige fabric.
Design sheet with Move Dance logo, titled 'MERCH LOGO DESIGN DECK', showing a large 'Move Merch Logo' text and a small '2026' label, with a light pink background.

The design deck I created to present and explore options for the new logo, featuring a range of wording variations, logo styles, and mockups. It also outlines the future vision and provides insight into the rationale behind each design choice

VIEW HERE