Christmas starts with a feeling. This campaign was about balancing comfort with the energy and elegance of dance.

  • I led the creative direction of the campaign shoot, overseeing set design and styling to bring the concept to life. We set out to create a warm, ‘at home’ atmosphere that still captured the energy and elegance of dance. This was achieved through soft lighting, cosy textures, and intimate set details.

  • Deliverables included moodboards, shot lists, campaign mailers, digital banners, social content, paid advertising assets, image retouching, and print production.

  • Move Dance - 2025