Not every project is a campaign. This page highlights the everyday design work that keeps things clear, consistent, and running smoothly.

  • I developed a design system focused on clarity and support, reflecting the needs of dancers, parents, and teachers preparing for a new term. This was expressed through a clean, visual style, combining informative content with structured layouts and soft, engaging imagery

  • Deliverables included the development of a design system, catalogue design, web mailers, digital banners, social content, paid advertising assets, as well as image retouching and video editing.

  • Move Dance - 2025

Screenshots of Instagram posts from movedancewear showcasing dance gear and outfit planning. The first post displays items in a dance bag, the second shows a packing checklist for dance week, and the third features performance fabrics and dance clothing.
Billboard on brick wall advertising dancewear, featuring a woman lying on her side wearing pink dance attire with text "Move Dance" and promotional phrase "elevated essentials."
Collage of dancers in dancewear, ballet shoes, and poses clothing advertisements for Move Dance, showcasing various dancers and outfits.
Screenshot of an online dancewear store homepage featuring a dark background with red and white stage lights and two female dancers in black and red costumes posing on stage, with text "Show magic" and "starts here."
Trade show display featuring images of female dancers in ballet poses, wearing tan leotards and tights, with text promoting Move Dance wear and QR code for shopping.
A display booth at a fashion event showcasing dancewear and activewear clothing, including mannequins dressed in casual and dance outfits, with posters of dancers and neon signs reading 'Move Dance.'
Trade show booth for Move Dance featuring boots, water bottles, promotional signs, and promotional posters of dancers. There are two beige chairs in the foreground.
Display of dance costumes at Jolista booth, including ballet tutus and dresses, with promotional posters showing dancers.
Collage of four women modeling dancewear including leotards, camisole tops, and lace dresses in various poses, showcasing fashion items on a runway, at a ballet studio, or in a studio setting.
Three posters displayed in a window with promotional content. The first poster on the left features an image of a woman sitting in a theater with red seats, with the text 'Black Friday'. The middle poster has a woman with dark makeup and hair, with the text '20% OFF'. The third poster, partially visible, repeats the first poster's content.