A clearer start to the term. This campaign focuses on structure, support, and making preparation feel easier.

  • I developed a design system focused on clarity and support, reflecting the needs of dancers, parents, and teachers preparing for a new term. This was expressed through a clean, visual style, combining informative content with structured layouts and soft, engaging imagery

  • Deliverables included the development of a design system, catalogue design, web mailers, digital banners, social content, paid advertising assets, as well as image retouching and video editing.

  • Move Dance - 2025

Stack of dance catalog booklets featuring a ballet dancer in a white leotard and a woman in a pink dress, both stretching their arms in a dance studio with large windows.
Open ballet dancewear catalog featuring girls leotards. Left page shows a smiling girl in a lavender leotard extending her arms. Right page displays four different colored leotards with descriptions and a title "Best Selling Girls Leotards."
Open magazine showing pages with images of young girls in ballet outfits. The right page features a girl in a blue ballet dress and tutu, smiling and posing with one arm extended. The left page has two images of girls in dance costumes, one in a light blue leotard with arms raised and the other in a purple leotard standing with arms behind her.
Open ballet company brochure featuring dancers in black costumes and a table of contents.
Website homepage for a dance apparel store showing ballet dancers in white tutus practicing at a mirrored ballet bar, with text 'New uniform' and event date 'September 25'.
A dancewear website featuring young girls in ballet costumes. The page showcases various dance outfits, including pink, lilac, and white leotards and skirts, with options to shop now. The main image shows two girls in purple leotards practicing ballet, with other images displaying different dance costumes and a group of young dancers sitting with their coach.
Advertisement for new ballet uniforms showing a young girl in ballet attire in a dance studio, with the text 'Back to class', 'New uniform', and 'September 25'.
A smartphone screen displays an announcement for a new school uniform on September 25, with a background of a modern glass-walled hallway and a 'Back to class' message at the top.
A woman in a ballet uniform with her arm raised, standing in a dance studio with other dancers in the background. Text overlays read 'Back to class' and 'New uniform essentials with Move Dance,' with a date of September 25.
Screenshots of dancewear website with sections for dancewear, dance shoes, costumes, shoes, tights, warmups, bags, and new in, featuring images of dancers and dance apparel, with buttons to shop now.

Campaign deck I created to outline the strategy, creative direction, and execution plan. It brings together key information such as the campaign goal, target audience, messaging, creative concepts, visual direction, content plans, and team responsibilities.

VIEW HERE